About

I’m Lao—a product designer and leader fluent in both Web2 and Web3. I am exes with Booking, Adyen, Uber, Wish, Defi App and Bitvavo.

Recruiter? CV is just below — help yourself.

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Colombian by birth, Dutch by weather survival. For 17 years, I’ve been shaping digital experiences at companies you probably know—leading design, sweating the details, and occasionally debating pixel perfection with developers (with love, always). I’m a designer through and through: just as energised by a blank canvas as I am by elevating what already exists. Precision matters to me—because great design isn’t just functional or beautiful. It’s both. Always.

I went into design because I care about people and they way we experience the world. I see design as my tool to create and improve the way people connect and relate to the wold around them.

Offline? You’ll find me chasing better sound, sharper shots, heavier lifts, and Cairo—the four-legged tyrant who runs my schedule and occasionally lets me walk him.

Leadership

  • Design Direction

  • Hiring

  • Department Head

  • Strategy

  • People Development

  • Performance

Individual Contribution

Creative Direction & 
Design

  • UX & UI Design

  • Brand & Identity

  • Interaction Design

  • Research

  • Product Design

  • Prototyping

  • Design System

Fluent in English, Spanish, Korean and Dutch.